Radio Advertising Results with iHeartMedia | Radio Advertising Augusta GA

iHeartMedia’s Augusta GA radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

MAU Workforce Solutions

Situation:
MAU, a regional staffing, recruiting and outsourcing firm, was seeking a new approach to reach potential job seekers. They had been using print and other job posts outlets in Augusta and Greenville. These avenues weren’t bringing the foot traffic nor online resumes they needed to fulfilled their job listings.

Solution:
MAU ran an intense broadcast schedule that targeted Adults 25-54 in preparation for a 3-day job fair. The schedule also included a 2-hour live remote in Augusta and web banner ads for both job fairs.

Strategy:

The Power of Frequency: The combination of the terrestrial schedule and web presence increased the number of times a listener heard about the upcoming MAU job fair for the Augusta and Greenville markets.
The Power of the Moment: Using terrestrial schedules and web ads as an active part of the advertising mix to drive participation, MAU was providing vital information to potential job seekers about the upcoming events.

Results:
MAU experienced an increase in onsite job applicants as well as online resume submissions at both locations.

Evans Kia

Situation:
Evans Kia monthly schedules were high frequency throughout the cluster and their ads were creative. However, the client felt that his message still got lost in the sea of automotive advertising and he ‘wasn’t hearing his own spots’ as much as he wanted to. They wanted to create additional opportunities to sell more vehicles and help cut through the clutter.

Solution:
In addition to the base schedule of 95 spots per week, Monday-Sunday, Evans Kia added TTWN. The TTWN schedule is 37 spots each week. They also included TTWN Studio Naming Rights for increased exposure and name recognition.

Strategy:

The Power of Frequency: The combination of the terrestrial schedule, the TTWN schedule and Traffic Naming Rights has increased the number of times a listener is exposed to the Evans Kia message.
The Power of the Moment: By including TTWN and the Traffic Naming Rights as an active part of their advertising mix, Evans Kia is constantly providing information when people need it most.
The Power of Local: Evans Kia is continuing to brand themselves with local information about traffic conditions in the area.

Results:
Evans Kia has experienced year-over-year sales growth. They have also seen an increase in calls and website hits. Because of this success, Evans Kia has extended their buy into 2018 for both TTWN and Traffic Naming Rights.